It is February once again and love is in the air, even in the digital marketing sphere. A lot of businesses and digital marketing agencies in Dubai are creating and polishing their digital marketing strategies to lure in potential clients to subscribe to their Valentines promos.
But it is not yet too late for you to compete with others. Here are some simple and actionable tips that you can implement and include in this season’s digital marketing strategies:
- Create a simple landing page
Whenever you are creating a digital marketing campaign, especially for the seasonal ones, the best option is to create a separate landing page. A top web design agency in UAE recommends this recourse so the audience will not confuse your Valentine’s Day offering with your generic site promos. Another advantage of having a separate landing page is, it would be easier for you to measure the efficacy of the campaign on a separate page, as opposed to including it on the main site wherein the results will be mixed with your daily site visits and performance.
- Provide witty content for this season
Valentine’s Day offers is not just about hard-selling the product. You need to lure in your customers with witty content that tugs the heart. Be sure to publish a number of special content for the season. You can either repurpose or put a twist on old season-related content to pique the interest of your target audience. You also need to make sure that the internal linking is correct and fully-optimized so it can lead your target audience to the page you want them to visit.
- Create unique offers
You need to remember that all businesses will be having their own Valentine’s Day offers. Do not offer something generic or something that is already being offered by someone else’s. Create your own unique and distinct Valentine’s Day promo. Offer something that has not been offered by your competitors. This would make your campaign more interesting in the eyes of your target audience.
- Make it more about the experience
As mentioned, hard-selling the finest qualities of your service or products may not work. A study indicates that Millennial buyers are looking more into the experience that a product or the service can give them. Focus on that aspect, instead of reiterating the specs of your products and service. Make it more about what good it can do for them.